Adidas Launches Avenue A
Avenue A is a quarterly subscription service from Adidas that is for women only. The subscription service is a first within athletic footwear and apparel with the element of surprise, directed at female runners. The service will offer up a curated box of running and training products.
Avenue A will ship quarterly, so subscribers can receive four boxes per year at $150 per box and each box includes three to five seasonally appropriate items, including footwear, apparel and accessories. While the contents of each shipment is a surprise, we know the Spring 2016 box will include the PureBOOST X, an innovative running shoe designed specifically for women that features a first of its kind floating arch to provide support.
Adidas will collaborate with “fashion-forward trendsetters” and trainers to hand-pick a variety of products for each box that embody style and performance. The first shipment of Avenue A was curated by New York based fitness artist Nicole Winhoffer.
“PureBOOST X is a great example of the huge focus we have on the versatile female athlete,” said Kelly Olmstead, in a news release. “And it’s so inspiring to collaborate with women like Nicole who are staying active in a way that’s authentic to their lifestyle.”
To learn more about the subscription process or to sign up visit : adidasavenuea.com.