Invest in Feet

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If you have ever wanted to invest in a shoe company, here is your chance. Vivobarefoot is on a mission to make the perfect shoe and they want you to be part of it. They have launched a crowdfunding campaign on crowdcube, allowing anyone to invest with a starting contribution of about $14 (10 pounds).

For those of you that don’t know Vivobarefoot, they are the pioneers of the barefoot movement. They were the first to offer a minimalist barefoot shoe with a patented, ultra thin puncture resistant sole that offered maximum sensory feedback and maximum protection. They offer the most comprehensive line of minimalist shoes on the market, everything from high performance trail running shoes, to casual shoes, and even kids barefoot shoes.

There is no doubt that the barefoot / minimalist running industry received a huge boost in 2009 when Chris McDougal’s “Born to Run” book was released. The book struck a nerve with a lot of runners that were consistently getting injured from running and it shared Chris’ quest to discover the way of the Tarahumara runners, a mysterious tribe of injury-free barefoot running Indians. The book provoked many companies to get on board with the barefoot movement and start producing lighter and less interfering shoes. While trends always have their ebbs and flows, Vivobarefoot has stuck with their motto of “Let your feet do their thing” from the beginning.

“Barefoot running is here to stay and will continue to gain momentum. Barefoot running has been around for millions of years. Cushioned heels, arch supports and more recently toning shoes that are fads with no scientific standing and slowly more people are realising this.  VIVOBAREFOOT is not about gimmicks. It is about allowing your body to move as evolution intended — barefoot.”  –Vivobarefoot

If you are fan of Vivobarefoot shoes or just want to invest in the company, you will want to check this out:  https://www.vivobarefoot.com/