Patagonia’s 10 Million Dollar Gift to the Planet
This holiday season, Patagonia is giving away the $10 million in unplanned cash that they saw as a result of last year’s tax cut.
Since 1985, Patagonia has funded grassroots activism as part of their commitment to 1% for the Planet. This additional $10 million will go a long way for the groups defending our air, water and land. It will also include support for the regenerative organic agriculture movement, which they think will not only slow the climate crisis but could begin to reverse it.
Patagonia’s founder, Yvon Chouinard, says “Catastrophe is here, and we need all the help we can get to address the climate crisis. Our government continues to ignore the seriousness and causes of the climate crisis. It is pure evil. We need to double down on renewable energy solutions. We need an agriculture system that supports small family farms and ranches, not one that rewards chemical companies intent on destroying our planet and poisoning our food. And we need to protect our public lands and waters because they are all we have left.”
To read more from Patagonia CEO Rose Marcario, visit Our Urgent Gift to the Planet
Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California. A certified B Corp, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $100 million in grants and in-kind donations to date.