Sneak Peek: MyChacos
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Chaco, a brand best known for its uber-comfortable sandals, enjoys a large loyalist community proudly referred to as Chaconians. The company’s tireless devotion to its customers has led it to some impressive product innovations, and MyChacos is just another example.
MyChacos is a newly launched custom sandal program, allowing consumers to build their sandals according to personal preference. The new website, https://www.chacos.com/US/en/mychaco/, is much like configuring a new car; it allows consumers to start with the basic platform, and from there become their own product designer, with literally tens of millions of combination possibilities at their disposal.
MyChaco sandals are based on the Z-platform, which is legendary for its versatility, durability, long-term comfort, and adventure-readiness. The website guides the shopper through each phase of personalization, from sole pattern selection, to webbing design (over 100 to select from), stitching and buckle colors, logo placement, etc. The sophisticated MyChacos website builds the sandal on screen, so the shopper can see his choices coming together, and can make changes along the way.
Chaconians who are especially proud of their creations, can upload an image of themselves in their unique kicks to the longstanding ChacoSphere webpage, a collection of customer photos.
MyChacos are built in Rockford, Michigan, and ship within an unbelievable 3-5 days of ordering. This is possible because Chaco already has a ReChaco Program (another community-driven innovation), which allows customers to get their favorite sandals repaired, instead of throwing them away. ReChaco has existed for over 10 years, and has lovingly mended over 25,000 pairs of well-worn sandals. This group is so expert at rewebbing and resoling sandals, they are more than well-equipped to take on the new customization effort.
MyChacos are covered under Chaco’s lifetime guarantee against material and workmanship defects.
MyChacos are available now, at https://www.chacos.com/US/en/mychaco/. Stay tuned for our review.
MSRP $125
