Priority Embark: A Low Maintenance E-Bike

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Priority Bicycle the innovator of low maintenance, belt driven bicycles creates premium electric model to help customers go farther and do more.

Priority Bicycles announces the launch of the Priority Embark: the first e-bike designed for a low maintenance rider experience. The latest evolution in Priority’s mission to make cycling simpler, the Embark offers commuters and recreational riders a high quality bicycle with premium components and an easy to care for feature set. The bicycle is powered by an industry-leading, latest generation Bosch motor, an enviolo Trekking CVT hub, and a Gates Carbon Drive Belt – a signature feature of all Priority Bicycles’ models. The Class 1 Priority Embark can smoothly propel the rider up to 20-miles-per-hour with over a 50-mile range on a single charge.

Priority spent the last four years designing and testing e-bike components to ensure the most dependable quality combination available.  “Our customers have asked us about an e-bike option for years now, from the bolt-on kits to high-end luxury models, but it was important for us to design the Priority versionof an e-bike,said Dave Weiner, founder of Priority Bicycles. “One that empowers riders to explore new areas, run errands, or simply get to work without sweating – all in the low maintenance package for which Priority is known.” The Embark is designed using the industry leaders in reliability; Bosch, enviolo, and Gates, all backed by Priority’s 7-day a week customer service.

In addition to the premium Bosch motor – offering a best-in-class system, an unrivaled smooth ride, and widely supported through service shops across the country – the Embark features the enviolo Trekking CVT (continuously variable transmission) ensuring year-round, all-weather durability and seamless shifting. Intentionally designed from the ground up with low maintenance and comfort-minded components, additional features of the Embark include:

  • Gates Carbon Drive Belt
  • Tektro hydraulic disc brakes
  • WTB saddle
  • WTB Horizon all-road tubeless ready Road Plus tires/rims
  • Integrated lighting system
  • Durable aluminum, low-step unisex frame

“As the e-bike market has grown, there are a lot of options in the e-bike space. We chose to build the Embark using long-lasting, top quality features that will require less maintenance costs over time, and offers the best feature set for the price on the market,” says Weiner.

Providing a full service, high-end customer experience, Priority will offer test rides that come to the rider’s door and on their schedule, by way of Velofix. This luxury test ride service is currently available in the San Francisco, Los Angeles, Boston, Denver, and Seattle area, with more locations coming soon. Test rides are also offered at Prioritys TriBeCa showroom on a by-appointment basis.

The Priority Embark is available for purchase on the Priority Bicycles website and includes white glove assembly and delivery from Velofix. Like all Priority bikes, the Embark is backed by a no-questions-asked 30-day return policy. For more information, visit

Mark Ranum: Mark is an outdoor adventure seeker, living in the beautiful state of Michigan. He loves trekking hundreds of miles through the wilderness, whether on two feet or two wheels, always looking for the next new trail or road to see where it will take him.
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