NATHAN Sports Adds Fitness Apparel to Their Product Line

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NATHAN Sports has been designing purpose driven running essentials that has helped athletes at all levels run stronger and run longer. And now they are taking that expertise into the fitness apparel category with a product line themed “Beyond Boundaries”. This collection of apparel is a performance meets everyday comfort design, and is fabricated to go beyond running into other activities and everyday life. All of the traits end users have come to love and expect from Nathan’s hydration gear will be present in this new assortment of clothing.

“Our entry into the apparel category is a direct result of our consumers’ request for these products”, says Mary Harden, Director of Brand Marketing for NATHAN. “We strive to create products that help athletes to perform their best, and this apparel collection is no exception. After extensive research, validation and, most importantly, incorporating feedback from our runners, we couldn’t be more excited to share the collection we’ve put together.”

NATHAN’s apparel line offers a wide selection of men’s and women’s items, from water and wind resistant jackets to race day ready tees, shorts, and leggings. The apparel collection features an “inclusive fit” to cater to the body types of every kind of runner. The same extraordinary attention to detail that can be found in all NATHAN hydration products will also be present in apparel, such as the jingle free zippers and noise free fabrics for a quieter run, flatlock stitching to eliminate bulk and chafing, vented panels and moisture wicking materials to keep you cool and dry, and strategically placed pockets to safely carry whatever you have on hand.

With NATHAN’s strong commitment to run safety, which includes 360 degree hits of reflectivity on all of their hydration gear. The apparel line will also incorporate reflectivity into the entire collection, with multiple points of strategically placed reflective details to help keep you seen and safe. Preparation is a key component to the run safety story, and choosing apparel with enhanced safety and visibility features is a great place to start.

To learn more about the collection visit www.nathansports.com.